About SC41

The Santa Cruz Furniture & Mattress Store that Leaves You Smiling

SC41 believes that your home should be about your style, values, and comfort.

SC41 Santa Cruz Showroom Exterior

SC41 offers a collection of natural furnishings and mattresses, crafted from the highest quality, sustainable materials.

The SC41 team is dedicated to helping you find the perfect pieces to create your dream home while supporting environmentally responsible practices.


We’ve been buying furniture for our home(s) over the last 15 years and have always been more than satisfied. 5 stars for SC41!

SC41 Leadership Team

Michael Baetge, Owner

With a background in research and biochemistry and a work history that included a stint at NASA, Michael Baetge decided he wanted to try something different. He liked the idea of selling a tangible product that happened to be made in a clean and healthy manner, without a lot of chemicals.

“I wanted to contribute to making our world healthier without compromising style,” explains Michael. “I want to offer quality and beautifully styled furniture and bedding at the lowest prices possible, while maintaining our commitment to the environment by using natural, eco-friendly and recycled materials. This kind of true value will last for generations to come.”

“With the advent of the internet, the way people buy furniture has changed drastically. People are online doing research and they come into the store much more informed,” says Michael. But what he and his staff have found is that a lot of the information out there about sustainability and green furniture is not always accurate. “Luckily, I have a terrific sales team who are incredibly knowledgeable about sustainable furniture. Their first role is often as educators. They sift through all of the information available and are able to help people make informed choices that truly are eco-friendly.”

Denise Vivar, General Manager

Denise is a long-time Santa Cruz resident who brings her commitment to conscious living and passion for beautiful design to SC41 Furniture and all her endeavors. She graduated from Cal State Hayward with a degree in biology and is blessed with a multitude of talents that she expresses in all areas of her life.

Denise is a sculptor, writer, producer, musician, speaker, gourmand, aspiring cello player, and feng shui practitioner.

Prior to joining the SC41 team, Denise helped business owners throughout the county through her marketing and public relations business.

When Denise isn’t at the store in support of her wonderful staff, you might find her hanging out with the great folks at the Art Council, the Pacific Rim Film Festival, or Think Local First. She is a consummate foodie and aspiring yogini who loves to make art, travel, and hike around beautiful Northern California.

An Overview of SC41

Experience the Beauty and Comfort of Natural Furnishings

The showroom is filled with hand-selected pieces that are stylish and functional. From sofas and loveseats to coffee tables and accent chairs, SC41 has everything needed to create a warm, inviting living room. With a range of materials, from plush velvet to durable leather, the perfect match for personal style can be found. Whether neutral hues or bold, statement-making colors are preferred, SC41 has it covered.

Get a Good Night’s Sleep with Natural Mattresses

SC41 understands the importance of a good night’s sleep. This is why SC41 offers a range of natural mattresses, crafted from natural Vita Talalay latex, organic cotton, and other sustainable materials. With a range of comfort levels, from plush to firm, the mattresses provide ultimate support and relaxation, allowing you to feel refreshed upon waking.

Dive into the World of Interior Design with Lori Hannum

Lori Hannum, Interior Designer at SC41Discover the magic of creating personalized, sustainable living spaces with the expert guidance of Lori Hannum, the interior designer at SC41. Lori’s expertise and experience extend beyond just furniture selection; she consults on room functionality, space utilization, color schemes, textures, decoration, and more, transforming your house into an environmentally friendly home that echoes your personality and lifestyle.

Invest in Quality and Sustainability with SC41

SC41 believes in offering quality products built to last.

SC41 chooses furniture manufacturers who are aligned with the values of integrity, sustainability, and durability. The furnishings and mattresses are crafted from natural, sustainable materials and feature sturdy frames, ensuring they will hold up to daily use and look great for years to come. The commitment to sustainability extends to in-store practices, where environmentally friendly cleaning products are used and waste is minimized.

Discover the SC41 Difference

SC41 is passionate about helping create a home that is both beautiful and sustainable. Knowledgeable team members are always on hand to answer any questions and provide guidance on making the right choice. SC41 is here to help you find the perfect pieces to complete your space.

Visit SC41 today and experience the beauty and comfort of natural furnishings and mattresses for yourself!

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By submitting your phone number, you are authorizing SC41 (opting in) to call or send you text messages. Message/data rates apply. Reply STOP to unsubscribe.