You love your home. It’s your sanctuary, the place where you unwind after a long day, gather with loved ones, and create memories that linger like the scent of fresh-brewed coffee on a lazy morning.
But sometimes, the furniture you’ve settled for feels… off.
It’s comfortable enough, but it doesn’t quite hug you back.
It doesn’t whisper “this is yours” with every touch.
You’ve browsed endless catalogs, dreaming of pieces that blend timeless style with modern ease – durable, eco-friendly, and perfectly tailored to your life.
Yet, so many options fall short: mass-produced, fleeting trends that fade fast, or overpriced luxuries that don’t feel real.
Online shopping is convenient, sure.
You click, you scroll, you imagine.
But nothing beats sinking into a sofa that molds to your body, running your fingers over smooth, sustainable upholstery that smells of quality craftsmanship, or hearing the soft creak of solid wood that promises it’ll last for generations.
Made in America with heart and history
Rowe furniture turns your living room into a haven you can’t wait to return to. At SC41, we’ve felt that pull too – the desire for furniture that’s not just functional, but alive with possibility.
That’s why we’re proud to showcase Rowe Furniture, a Virginia-born legend since 1946, where two visionary entrepreneurs started with a simple idea:
build upholstery that’s as enduring as the stories it holds.
Rowe isn’t just another brand.
Rowe is your partner in creating spaces that breathe.
Available right here at our Soquel showroom, handpick from thousands of fabrics, leathers, and eco-blends, all hand-built in the USA with kiln-dried hardwoods and steel springs that support you evenly, night after night.
Picture this: You walk into SC41, and there it is – a Rowe sofa waiting just for you.
You sit down, and the high-resiliency foam cushions cradle your weight like a warm embrace, the feather-down options sinking just right for that cloud-like softness.
Want a different color? Nailhead trim? Change up the fabric?
Chances are Rowe can make it for you.
The scent of natural wood fills the air, grounding you, while the whisper-quiet motion mechanisms glide open for reclining – smooth, effortless, like magic unfolding.
No harsh chemicals, just breathable, responsible materials that align with your eco-conscious values.
It’s not hype; it’s the reality you can touch.
Rowe’s frames come with a lifetime warranty because they’re built to outlast trends – robust yet elegant, with geometric accents on tables like the Dune cocktail that add a subtle flair without overwhelming your space.
Customers tell us it’s transformative: “I feel the difference every time I sit,” or “It’s like the piece was made for my family.”
Even if minor wear shows over years of real-life use, quick support and Rowe’s commitment keep it feeling new.
Dive deeper into the experience.
Envision curling up on a modular sectional, the leather cool and supple against your skin, as you adjust the motion design – new for 2025 – with a gentle push that hums softly, inviting relaxation.
Hear the faint rustle of sustainable fabrics as you shift, smell the subtle earthiness of mahogany finishes, and feel the weight of weighted pieces that stay put, no slipping or sliding.
Waste reduction, responsible sourcing
It’s all there, meeting the highest standards so you sleep better knowing your choice helps the planet.
Relax in unmatched comfort.
Build a home that lasts.
Choose Rowe at SC41, and suddenly, your space isn’t just furnished – it’s alive, personal, and perfectly you.
Transform your home today.
Visit our Soquel showroom or browse online now – let’s craft the piece that brings your vision to life.
Your style, made to last. Live brighter with Rowe at SC41.
Rowe proudly stands behind the quality of their products. Handcrafted in the USA, each piece is constructed from the best materials and guaranteed to be free from manufacturer defects for its lifetime.
A heavy gauge steel spring system provides the base for a wonderfully comfortable and long-lasting seat. Springs are placed 4”-5” apart for uniform comfort and doubled up on each end to withstand the wear and tear that comes from everyday use.
Constructed of furniture grade laminates and solid kiln-dried hardwoods, Rowe frames are built to last. Mortise and tenon, double dowel and corner block construction provide solid long lasting joints. All Rowe frames are backed by a limited lifetime warranty.
Four different cushion types are designed to provide the perfect balance of support and comfort for both seat and back. Cushion cores within are made with eco-friendly, high-resiliency foam and are wrapped with a polyester fiber wrap for surface softness and shape. Add a channel quilted down-blend jacket for our Feather Soft Down cushions.
Rowe started as a vision of two men in Virginia 70 years ago and has developed into one of the world’s most respected domestic custom upholstery manufacturers. Rowe has not just been a part of history, but has gained valuable experience from it. For over the past 70 years and for many years to come, Rowe has earned the trust and has inspired millions of customers.
